原创角色 IP 与文化创意产品Original character IP and cultural products
让好角色，
走进真实生活。Characters made
for real life.
卉萌星辰专注于数字产品角色的 IP 孵化、衍生品开发与品牌合作，让每个角色拥有持续生长的内容与产品生命力。We develop digital product characters into lasting IP through character strategy, merchandise, packaging, and brand partnerships.
探索角色世界Explore the characters关于卉萌星辰About Huimeng Xingchen
从数字角色到
文化创意 IPFrom digital character
to cultural IP
围绕北京汇成家科技有限公司 hcjworld.com 产品矩阵中的原创角色，卉萌星辰开展角色设定、世界观建设、衍生品企划、包装设计与商业合作，让数字体验延伸到真实生活。Working with original characters from the hcjworld.com product portfolio of Beijing Huichengjia Technology Co., Ltd., we build character identities, story worlds, merchandise, packaging, and commercial partnerships that extend digital experiences into everyday life.
- 01
- 角色策略与世界观Character strategy and story worlds
- 02
- 衍生品与包装系统Merchandise and packaging systems
- 03
- 品牌联名与授权合作Brand collaboration and licensing
原创角色宇宙Original character worlds
五个角色，各自拥有
完整的世界Five characters.
Five complete worlds.
每个角色都从一款真实产品中生长，并保持独立的身份、故事、视觉语言和衍生品系列。Each character grows from a real product and retains an independent identity, story, visual language, and merchandise collection.
FluentChinese
01 / 05米卡 Mika
中文学习伙伴
陪伴学习者在听、说、读、写的每一次进步中建立自信。
我们的工作What we do
从角色设定
到产品落地From character strategy
to product launch
以角色为核心，建立从内容资产到商业应用的一致表达。A character-led process that connects creative assets with clear commercial applications.
- 01
角色策略Character strategy
梳理应用定位、用户关系和角色价值，建立清晰的 IP 发展方向。Define the product context, audience relationship, and long-term direction of the IP.
- 02
世界观与视觉Story world and visual system
完善名字、身份、故事、表情、姿态、专属道具与系列视觉规范。Develop names, identities, stories, expressions, poses, props, and a coherent visual system.
- 03
衍生品开发Merchandise development
规划盲盒、毛绒、文具、布袋、礼盒及包装陈列，让角色进入日常场景。Plan blind boxes, plush, stationery, totes, gift sets, packaging, and retail presentation.
- 04
品牌与市场Brand and market
面向联名、授权、企业礼赠和线下展示，提供统一、可靠的合作表达。Support co-branding, licensing, corporate gifting, and offline presentation with one clear system.
产品表达Product expression
让角色进入日常，
也保持自己的个性Made for everyday life,
without losing character.
收藏、陪伴、学习、礼赠与陈列，每一种形态都延续角色原本的情感价值。Collecting, companionship, learning, gifting, and display, all grounded in each character's original emotional value.
合作方向Partnership
携手创造值得
长期喜爱的角色Create characters
people keep loving.
面向品牌联名、IP 授权、企业礼赠、教育与亲子场景，我们提供从创意策划到产品呈现的完整支持。For co-branding, IP licensing, corporate gifting, education, and family scenarios, we support the full journey from creative direction to product presentation.
联系合作Discuss a partnership